OpenX to Appear at Digiday Programmatic Advertising Breakfast August 15 in NYC
Summer is the time to investigate new strategies and catch up on the latest developments in your industry. That’s why Digiday is sponsoring its Programmatic Advertising Breakfast on August 15, in New...
View ArticleOpenX Mobile Webinar: Universal Device Recognition and Programmatic Buying
I’m thrilled that we’ve been publicly speaking about mobile RTB a lot recently. Jason Fairchild, our chief revenue officer, spoke at AdMonsters OPS Mobile last month, I joined a mobile monetization...
View ArticleProtecting the Health of the Digital Ecosystem
Webinar Date: September 18, 2013Webinar Time: 11:00am Registration URL: http://welcome.openx.com/8.27.13_TrafficQualityWBN_MW_Q3_Registration.html As digital ad spend increasingly pours into...
View ArticleIntroducing The Buyer Spotlight: Chango
OpenX is pleased to introduce the Buyer Spotlight, where we ask an executive from a notable digital company to tell us about his or her company’s approach to programmatic buying and the trends and...
View ArticleOpenX Webinar: Protecting the Health of the Digital Ecosystem
Programmatic buying is becoming increasingly popular within digital advertising channels, but questions are surfacing about the authenticity and value of each impression. Recent studies have shown that...
View ArticleGearing up for Advertising Week: #10daysof
As OpenX gets ready for Advertising Week: New York, we are excited to bring you the #10daysof Advertising Week.read more
View Article#10daysof Digital Spectrum Shifts: Inferred Audience to Specific Audience
During most of the history of advertising, companies have primarily focused on marketing to larger, more general audiences. The biggest exception was direct mail, but nearly all the other large scale...
View ArticleBreaking New Boundaries: A Q&A with Dimo Velev, Regional Director, DACH,...
If you are at dmexco, be sure to join Tim Cadogan in the main congress hall to hear about “The next game changer in the LUMAscape. Information here.Dimo Velev, Regional Director, DACH, OpenX GmbHread more
View Article#10daysof Digital Spectrum Shifts: Interruptive to Native
The central idea that marketing messages could be much more in-tune with digital content is not new (see paid search). What is new, however, is that consumer choice and power is driving an even broader...
View ArticleMaximum Revenue with Minimum Spend
Webinar Date: October 9, 2013Webinar Time: 11:00am Registration URL: http://www.admonsters.com/event/ws-us-24?utm_source=WBSPON&utm_medium=EML&utm_campaign=OPENX The goal of all Ad Operations...
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